Dimitar Serafimov| Tue Apr 04 2017 CET| OTT Industry
The wonderful world of SVOD is getting bigger and bigger. In fact, it’s become such an important part of modern entertainment that it’s almost become an international language. So, for many SVOD providers, internationalising their services makes for a challenging yet rewarding concept – and one well worth exploring.
In fact, inspired by Netflix’s launch in January 2016 to 130 new countries, internationalisation has become somewhat of a trend in recent months as other providers follow suit.
A selection of contenders eager to replicate Netflix’s capability to distribute premium video content across the globe means that we’re looking at a new kind of company in the value chain: the global premium video platform.
WWE Network and HBO Now have notable multi-territory footprints, followed closely by Amazon Prime Video, which carried out a global rollout to around 200 countries last November. And it seems this is just the tip of the iceberg.
Even though Amazon is not the best representative of a multi-national service, this chart shows how they envision their growth:
The sports industry sees great potential in moving abroad with OTT. Live sports has alway topped viewers minds and broadcast revenues have always been tempting for all organizations in the supply chain. Juventus, one of the Italian football juggernauts is launching an OTT offering for their U.S fanbase.
According to Ovum, as international expansion takes hold, here’s what we may have in store in 2017, and beyond…
As you may have already gathered, internationalisation comes with its fair share of challenges. In a nutshell, here’s what they are…
But, especially when you’re talking about SVOD, where there’s a will, there’s a way – and indeed, a solution. As SVOD evolves, internationalisation is inevitable and will allow content providers to expand their reach and boost brand awareness exponentially.
Going international is the future, and those who are prepared to take on the challenge will reap the greatest rewards.
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