Streaming TV is having its pick nowadays. To stay ahead of the pack, OTT providers and broadcasters must not only develop excellent streaming apps but also create cutting-edge app strategies if they want to secure a place in the future. (more…)
We live in a mobile world. With the upcoming market invasion of mobile-friendly OTT solutions, let’s see if the market is ready for mobile-first OTT services.
Today’s video consumer likes to watch things whenever they want wherever they are – and they don’t take kindly to restrictions – which is why mobile devices are so prevalent in the modern world. Watching video on mobile devices in surging immensely, so users and providers need to be prepared for some serious data plan upgrades. (more…)
We’ve talked a lot about the power of online video and its ever-evolving relationship with the consumer. As technology develops, consumers are taking control of when and where they enjoy their entertainment – and soon enough, traditional television viewing habits will become a thing of the past. Therefore, broadcasters and video publishers must be prepared to offer flexible OTT solutions that support mobile devices.