Monika | Tue Feb 17 2015 CET | Cleeng Nuts & Bolts
The answer is pretty easy: become more flexible by combining the different online video business models available (pay-per-view, rental, bundle and subscription) to adapt better to your customers’ needs. To help our amazing clients (British Basketball League, Fifa, or Nordic Business Forum) who were asking the same question, we’ve just launched a straightforward solution – an option for associating offers to nurture faster growth. What’s more, you don’t need to be a tech geek to use this, since we’ve secured an easy and friendly user experience to the process.
With a simple click, the new functionality allows you to associate your video on-demand with live streaming and membership to help you make the most out of your videos. All of this is found on one platform, to help keep you focused and effective while scaling up your ecommerce business.
1. Set up an event replay as one or multiple videos: Your live pay-per-view conference or sports game that you created with us has just ended, but you still want to keep your audience tuned in to it for a while. You can achieve this by using Video on-demand recordings from the conference or game.
You simply switch your live pay-per-view offer to an on-demand video offer to make it happen. The great thing about it is that you can link as many videos as you want. There’s absolutely no limit to the possibilities. This is what it will look like for your customers: They will see ‘Watch replay’ button. It’s that simple. And all of your customers who attended the live event will be able to watch the replay(s) for free. Here’s a step-by-step FAQ that will help you set it all up.
2. Set up a bundle/pass based on your main video: If you’re an indie movie producer and you’ve just débuted your first movie, it may take some time before you start selling another title. To make sure your video on-demand returns on your production investment, you can associate it with a bundle that includes cast interviews or some cool behind-the-scenes shoots. We also make this step possible for Vimeo users who don’t have the option within their Vimeo On-Demand accounts.
Your customers purchase once, and can then decide whether to access all of your videos with the access pass. If you go for this option, the subscription button will show up below the single rental purchase button.
3. Set up a Netflix-like channel: If you have multiple videos – such as a series of shows or episodes – you simply create a membership with Cleeng and then connect to it all of the on-demand videos that you upload within the time frame. You can also decide to still sell some of them as separate rentals. The customers can then choose to watch single videos (paying separately per video) or get access to all of the videos after subscribing.
How do you use this feature? We have a step by step FAQ ready for you here, check it out now!