Benedicte Guichard | Wed Mar 28 2012 CET | News
Great night at the Rebelution live concert last saturday. The 5-hour live streaming show presented by My Live Ticket featured Rebelution, alongside The Wailers, The Green and Pep Love from Chicago’s Congress Theatre for $5.99 and it was a huge success.
This new form of concert is the hallmark of My Live Ticket: the firm facilitating social media presence and interaction with fans with the aim of boosting an artist’s marketability. The bands have selected six causes and thousands of viewers could select to which they’d like to donate. The $5.99 donation allowed viewers to stream the entire high definition and multi-angle audio and video as well as interviews with each band between sets, and answered questions submitted via social networks.
MyLive ticket chose Cleeng to manage the virtual pre-booking phase and tickets sale since the purchase could be done directly through the band’s website and be compatible with Apple iOS devices (iPhone, iPad).
“We are very happy to have selected Cleeng as our monetization partner, with our previous supplier we used to convert at 0.6% . When we implemented Cleeng the conversion rate jumped above 4% which is really positive! The potential for live streaming concert monetization is huge and we believe that our unique approach to webcasting combined with their smart e-commerce solution bring a real breakthrough: allowing artists to leverage their fans community boosting the average revenue per user dramatically.” reported Rob Helmstetter, CEO, myLive Ticket.
Take a look at the Cleeng’s frictionless user experience in the following video:
The key benefit of the Cleeng solution is to monetize the content directly from the artist’s web site and Facebook page, thereby, creating an immediate viral as you can see below:
Are you looking forward to the new concert with My Live Ticket? We are ready!