With OTT revenues expected to surpass TV in 2024, it’s no wonder the sports entertainment industry is investing in this vertical.
70% of sports rights-holders already operate some kind of D2C service. With competition growing, understanding D2C sports and learning how to master it is essential.
The Sports Broadcasting & OTT eBook explores:
free Ebook
21 benchmarks across the full subscriber lifecycle, drawn from Cleeng’s global client base. See where you stand against the Leaders and get the plays to close the gap.
What you’ll get inside:
free Ebook
Proven benchmarks to close the performance gap and turn retention into your primary growth engine.
What you’ll get inside:
We break down the four critical phases of the subscriber journey with data-backed insights for each.
Phase 1
Acquire and convert
Benchmark: New-user conversion, sub-5-minute sign-ups, trial-to-paid, and campaign performance
Insight: Identify where top performers convert faster and keep more trial users engaged
Phase 2
Optimize revenue
Benchmark: ARPU, long-commit, web-channel, and annual vs. monthly value
Insight: See how leaders increase average revenue per subscriber and shift users to higher-margin plans
Phase 3
Retain and win back
Benchmark: Subscriber lifetime, retention rate, resubscription, and recurring payment success
Insight: Understand which retention gaps most impact subscriber lifetime
Phase 4
Customer experience
Benchmark: Help-center engagement, contact rate, one-touch resolution, and ticket reopen metrics
Insight: Discover how leading brands turn support interactions into loyalty and retention advantages
