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Pricing strategies for retention-focused subscription businesses


As more and more businesses migrate their products from a purchase-based to a subscription-based model, the task of determining and fine-tune pricing in order to optimize customer acquisition and retention becomes imperative. Selling through subscriptions is fundamentally different from selling on a pay-up-front basis becaus...

Context-rich data and analysis can help OTT providers drive higher subscriber satisfaction and eventually improve retention rates. Better data-driven tools can improve the ability for providers make each marketing dollar correspond to an ever-increasing number of new subscribers. In this eBook, find insights about: the evo...

Subscriber retention is an important issue for OTT broadcasters. Of all OTT verticals, sports content is one of the most popular. But, despite the urge of dedicated sports fans to tune in online to watch their favorite teams and events, the seasonal nature of such spectacles does present challenges for service providers. The k...

The rise of over-the-top (OTT) video has been driven in part by low-cost entry and the elimination of long-term contracts. Yet those same factors mean that the churn rate (the percentage of subscribers who cancel the service during a given time period) is also increasing. Overcoming high churn and incentivising retention are n...

With direct-to-consumer (D2C) streaming services, broadcasters have to closely track and improve all stages of the viewer journey. One of the most underappreciated yet most important links in this chain is customer care since this directly affects viewer satisfaction. Keeping subscribers happy is key to the long-term success o...

Pay-per-view events can help you harness the power of global online audiences across every possible device. Pay-per-view isn’t just about setup and tech; it’s also about sales. But, how can you be sure your event will sell like hot cakes? Our practical guide to publishing success via our platform will help you come closer to y...

Over-the-top (OTT) broadcasting has come on leaps and bounds in recent years, especially in the world of sports. In this eBook find the answers to the most-relevant questions for each OTT broadcaster: Are viewers are ready to pay for OTT content? Is sports OTT catching up with traditional TV? Why does the direct-to-consumer m...

While OTT revenues continue to surge worldwide it is equally clear that growth is being driven by faster-than-anticipated subscription video on demand services. In this eBook, you will find answers to the following questions: Is OTT driven by SVOD? What’s essential for building a loyal subscribers base? What revenue models do...

When you design your video service and choose the preferred revenue model (pay-per-view, subscriptions, advertising), you think of great user experience and secure, reliable technology supporting it. In this paper find out: What phases you pass through as a video publisher; When do you know when your video service is outgrowi...

Premium online video activity is ramping up across the APAC region, as the industry looks to capture share in a fast-growing increasingly crowded market. OTT’s surge is disruptive to the ecosystem, putting power into the hands of players who can tap the mobile first TV everywhere generation with tailored content, quality of se...


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BroadwayHD Use case

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Meet the New SRM™ Dashboard

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Subscriber Retention Management

Gravitas Movies

Learn about Cleeng’s role in working with Tennis Channel launched by Sinclair

Learn how we provided the turnkey Live PPV and secured the content of Golden Boy Promotions – the leading promotor around the world for boxing.

Cleeng’s platform provides the right amount of flexibility and modularity for McFit’s growing business.

Cleeng Merchant product guidance with product director Jason Wong

Hi5 product guidance video with Paula Aduana and Matthew Musumeci

ChurnIQ product guidance with Product Director Jason Wong

Cleeng NAB 2019 Recap

How do we measure subscriber engagement to provide you with the best insights and retain your subscribers?

Our CEO Gilles Domartini rounded up the past year and shared his view on the upcoming one. 2019 will be all about the OTT subscriber!

Learn more about our partnership with IBM Watson Media

Learn more about our partnership with 24i

Learn more about our partnership with Brightcove

Reduce churn with ChurnIQ!

Learn more about our partnership with Accedo.

Learn from Jason Wong, Ari Brock and Brian Johnson why ChurnIQ is necessary for the broadcasters to fight churn.

Learn more about our partnership with Maestro

Watch our recent webinar with IBM Watson Media on video monetization and churn intelligence

Success doesn’t come without passion! #WorkWithExperts

Learn more about our partnership with Applicaster

Watch a recap of the “Telco TV: the convergence of broadcast and telecoms” panel at IBC 2018.

TiVo’s Colin Morisson interview on what sparked his interest in joining our Supervisory Board

Create your online live event in four easy steps and start selling streaming video today.


OTT is where growth is. The sports industry is investing heavily in online streaming services and brands with the right setup, flexibility, and scalability are picking the fruits. SportsMax, the leading sports broadcaster in the Caribbean had the challenge to set up a dedicated World Cup pass as an offer and create a live stre...

Developing an effective and nimble monetization strategy is critical to ensuring long term profitability and success in today’s competitive OTT market. This paper provides a deep dive on the two primary OTT revenue models: ads (AVOD) and subscriptions (SVOD). We uncover: the latest challenges associated with each model; best ...

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