Driving Streaming Profitability: Harnessing hybrid monetization and AI through subscriber management

The streaming market's evolution demands a strategic shift from rapid subscriber acquisition to profitability amidst increasing competition.

Omdia has conducted in-depth research by interviewing 60 senior decision makers in the streaming industry to uncover their strategic priorities and challenges through 2024.

- Discover how streaming services balance innovation with cost and churn reduction efforts.
- Understand the crucial role of subscriber management systems (SMS) in enhancing customer engagement and reducing churn.
- Learn about the industry's shift towards hybrid monetization, with 95% of services offering ad-supported tiers by 2026.
- Explore the growing influence of artificial intelligence in optimizing pricing, managing churn, and driving efficiency, and why many services are still unprepared for AI integration.

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